Hearing care isn’t as simple as conducting a hearing test and then grabbing the latest gadget from the hearing aid shelf. There are many variables at play.

For example, your ears are more than just an ear canal and an eardrum — there are numerous tiny bones, different fluids, delicate sensory cells, and nerves all performing a delicate dance to make sure you can translate sound waves into a language your brain understands. Your hearing loss could be caused by any one of those — or none of them. Why you can’t hear is key to determining the best way to improve your hearing.

That’s just one reason why we take you through a personalized, four-step process at your hearing evaluation.

I’ve made a video with more reasons behind our personalized approach to care, and I invite you to check it out.